About Our Business
The American Hoffman Fine Jewelers was established in Beverly Hills, California
in 1957
The Hoffman family have been engaged in every facet of the jewelry and gem
industry from purchasing rough diamonds to diamond cutting, importing diamonds
and finest gemstones, designing and manufacturing quality jewelry found in the
best stores in North America in addition owning jewelry stores in Europe and
California.
The Hoffman family has it's foundation based on integrity, quality and service.
Each member of the family has always dedicated themselves to always make the
customer happy.
Two brothers, Erno and George, were trained to become master jewelers in
Europe in the 1930s before the "Great War" . Erno stayed in Europe and George
came to America. Surprisingly both are still very active in the business decades
after others retired. They also passed their legacy and work ethic to the second
generation of sons who now are preparing for the third generation to carry on the
family tradition. Practically anything that is available in the world of fine jewelry,
loose diamonds and collectible gemstones of all shapes, sizes and quality may
be purchased at the best price backed by a guarantee that a proud family tradition
stands behind each purchase.

About Us
Princess center with trillion
diamonds in platinum
Princess center with trapazoid
diamonds set in platinum
Princess center with princess
diamonds in platinum
The House
of
H O F F M A N